Welcome to GIDIG, a toolkit for DIY life design

Turn your dreams into goals Break your goals down into small, manageable actions Turn those actions into habits

Redesign your habit system. Reinvent yourself.

* We are currently in closed beta

GIDIG is a web app based on this simple idea

Everyone can build habits


Small habits

Small habits add up to big changes. One day at a time, one habit at a time, you’ll build a habit system designed to help you reach your goals, live your values, and get more enjoyment from life.


Rewards, not willpower

Without rewards, behaviors don’t become habits. Rewards trigger chemical reactions in your brain that strengthen new neural connections. With GIDIG, you’ll go beyond the usual gold-stars-and-trophies definition of “rewards” and identify the inherent value of a habit, based on your values and interests. Mapping your habit system helps you gain insight and reveals what truly motivates you.



Habits simplify your life. They put routine tasks on autopilot, reduce decisions, lower stress, and free your mind to focus on what matters most to you.

GIDIG helps you design a habit system that's uniquely yours

Your goals, your habits, your way


Getting started

Not sure where to start?

Focus on what’s most important to you right now, not on what you think you “should” do. Habits have a ripple effect. Wherever you decide to start, good habits have a way of spreading to other aspects of your life.


What can I do?


Small steps

Are you starting with a goal or a dream? Hoping to leave bad habits behind? You’ll tackle challenges by breaking them down into small, daily habits.

400+ habits

Not sure what habits will get you where you want to go? GIDIG’s database of over 400 habits will get you started. If you have a habit in mind that isn’t currently in the system, you can create your own.

Record it

If you can measure it, you can change it. With GIDIG, recording your daily progress is quick and easy.

Work together

You don’t have to do this by yourself. Invite a friend to be a habit partner, join a group, or form your own group.


GIDIG keeps it simple with a newsfeed that puts everything you want to see in one place—progress charts, messages, your notes and comments.


GIDIG’s blog offers practical tips and tactics, as well as updates on the latest research into habit acquisition.

Our Story

We built GIDIG for ourselves. It works, so we decided to share.

For the first time in my life, exercise has become a daily habit. Each of the last two years, I walked over 2200 miles—the length of the Appalachian Trail! I’ve reached my goal weight and maintained it for almost two years. Over the past three years, I’d added over 80 habits. GIDIG is an easy-to-use system that helps me track them.

Bill, cofounder

My first priority with GIDIG was getting healthy. By adding good habits, I’ve boosted my immune system and haven’t been sick in almost three years. Asthma symptoms are gone, and this spring I sailed through allergy season without medication.

Elaine, cofounder

We worked together on weight loss and dropped a combined 150 pounds. Instead of following a typical deprivation diet, we built a system of small habits that work for two people who love good food. We also focused on shared interests, such as hiking and playing games. Our evenings and weekends are more fun and satisfying. We’re doing more, learning more, living more.

Habit partners

How it works

We love the science of habits!

Neuroplasticity—the brain’s ability to change and adapt—is what makes habits possible.

Think lab rat

Habits are automatic responses, built through repetition and reinforced by a reward. Our brains instinctively try to turn routines into habits, because habits save energy and create efficiencies.

Motivation matters

Habits are easier to acquire when you have a good understanding of your motivations and rewards. Habits you choose yourself, for reasons that matter to you, are more likely to become a permanent part of your daily life.

Your brain can change

Habits create physical changes in your brain. New neural connections form, gray matter becomes denser, activity in the self-regulation centers increases. When you focus on building habits, you’re getting into an upward spiral. Your behavior changes your brain, which makes you better equipped to change your behavior.

Your current habit system?

People spend about 40% of their waking hours in habitual activities. You already have a habit system, for good or ill, one you’ve been building your whole life. Habits are patterns we choose, either consciously or by default, and they’re already an important part of your life. You can design and build a habit system that supports the life you want to live, and the person you want to be.


GIDIG is currently in closed beta testing